The Vollrath Co. has named Fred Fritchen as its director of national accounts. In the role, Fritchen will lead the company’s strategic sales team and oversee its national account strategy, placing him at the center of the manufacturer’s work with major customers and channel partners.
Vollrath said Fritchen brings extensive experience in the foodservice industry. That background includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
The company said his priorities will include strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath customers. The appointment places Fritchen in a sales leadership role centered on national account customers and channel partners. The position combines account leadership with coordination of the manufacturer’s broader strategic sales work.
“Fred brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships,” said Larry Deutsch, senior director of sales, in the release. “His experience and leadership will be valuable as we continue strengthening our strategic customer partnerships and identifying opportunities for growth.”
Vollrath also noted that Andrew Cronau recently joined the manufacturer. Cronau participated in FER’s How To Spec Live in September.