ToolGuyd has outlined a larger role for Lauren, who has been helping the site with media, marketing and management work. In a site update, ToolGuyd said it will use her skills to pursue a long list of deeper stories and explorations that the editor has not had time to develop.
Lauren is described as moonlighting for ToolGuyd, but her contributions have already grown in visible and less tangible ways. According to the site, she has helped with strategy, management and execution, not only with event coverage. She has assisted at three Milwaukee Pipeline events and at Dewalt's Black & Yellow event a few months before the update, handling much of ToolGuyd's social media content so the editor could focus on questions, deeper dives and product testing.
The editor said the timing matters as AI progress is prompting changes across the media industry. Lauren's marketing background lets her view the shifting landscape from multiple viewpoints, the post said. ToolGuyd described itself as still in "full panic mode" over the industry's changes but said it has a focused direction and the drive to get there.
Readers can expect to see more from Lauren on the site and much more on social media, with her expertise woven into future work. ToolGuyd said more discussion of planned deeper stories and explorations will come at another time, and that it is looking forward to 2027. The post also notes that Lauren is the editor's younger cousin and asks readers to be extra nice to her.