The Little Sock Company, a Hertfordshire-based children’s brand, is running a Christmas campaign called No More Cold Toes with a pledge to donate a pair of socks to a baby or child in need for every order placed.
The company was founded in 2018 by Katie Saunders, a mother of three. It initially set a target of donating 6,000 pairs by Christmas. The business says that target has already been surpassed, and it has raised the goal to 10,000 pairs.
To help donations reach families across the country, The Little Sock Company has partnered with Little Village, Baby Bank Alliance and Baby Basics UK. According to the company, all three organisations support families experiencing hardship and will help distribute the socks to babies and children who need them most.
Saunders built the business without outside investment and says she is keen to use its success to make a positive difference. With Christmas approaching, the company hopes the campaign will encourage customers to help bring extra warmth to children in need this winter.