Dreame Technology has added the Pocket Cake High-Speed Hair Dryer to its personal-care lineup, targeting Australian shoppers who want a compact styling tool without sacrificing drying performance. The launch follows the company's earlier Pocket hair dryer and combines high airflow, automatic temperature control and a foldable body.
According to Patrick Wang, Dreame Technology's business director for Australia and New Zealand, the new model is intended for daily styling, travel and use away from home. He said the product brings professional-level drying performance into a compact design and reflects Dreame's push into beauty and personal care.
Specifications and design
Dreame says the Pocket Cake uses a 110,000RPM brushless motor that can produce airflow speeds of up to 70m/s, a combination intended to shorten drying times. An NTC temperature-control system checks temperature 500 times per second and adjusts heat output automatically, aiming to keep drying temperature consistent and limit excessive heat exposure.
The dryer also generates 350 million negative ions per cubic centimetre, according to the company, a feature designed to reduce static and flyaways and help hair look smoother after styling. It has a 180-degree folding design that collapses into a phone-sized shape for storage and transport. It weighs less than 450 grams and supports 220–240V.
- Motor: 110,000RPM high-speed brushless motor
- Airflow: up to 70m/s
- Heat control: NTC system monitoring temperature 500 times per second
- Ion output: 350 million negative ions/cm³
- Design: 180-degree foldable body; phone-sized when collapsed
- Weight: less than 450 grams
- Voltage: 220–240V
- Price: RRP $299
- Included: styling nozzle and storage bag
The company is positioning the dryer around convenience rather than a single salon setting. Its sub-450g weight, folding hinge and bundled storage bag are aimed at packing it in luggage, handbags or bathroom drawers, while the 220–240V rating aligns with the voltage range listed for the product. Dreame has not published drying-time benchmarks alongside the launch, so the airflow and motor figures should be read as manufacturer specifications.
Colours, price and availability
Pocket Cake is offered in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown. Each unit comes with a styling nozzle and a storage bag.
The product is available online now through Harvey Norman, JB Hi-Fi and Dreame's website. Harvey Norman and JB Hi-Fi stores are due to carry it from mid-November. The recommended retail price is $299.
The launch places Dreame in a crowded market for compact high-speed hair dryers, where brands increasingly emphasise portability, heat control and travel-friendly design. The company's performance claims will be tested by consumers seeking salon-style results from a device small enough for a handbag or suitcase.